Laura Berthier
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AIR DE PRINTEMPS

NEAR AND FAR INSPIRED PATTERNS
FOR SUMMER LUXURY EVENTS

Agency: Hmm!
Client: Printemps
Creative team: Laura Berthier, Norman Bouzidi

Surface pattern design, Visual identity, Scenography

 

 

With Summer approach, the historic Printemps department store (Paris — Haussmann) develops "Inspirations from abroad", a series of collaborations with artists on the thematic "Safari Chic". 

Along the same lines, we are adorning the store rooftop on the occasion of luxurious and hype get togethers. Our scenography concept is inviting people to get away from the very top of the city and be immersed in a monumental floral and vegetal decoration.