The goal of this event was to reveal to the international press the new fragrance of the brand: Invictus. With this event, Paco Rabanne shows its new upscale side on the fragrance market.
All the elements, upstream and downstream the event, are inspired from the commercial theme « the champion after the victory ». Save the date, pop-up invitation, press kit with a trophy and a DVD, website, movies, global scenography of the event…
Hmm! supported the event from the conception to the production, including image and video contents.
With its giant digital arena this event was certainly one of the most powerful press launches from the year. Placed as circle, several very big DEL screens play movies and surround journalists, impressed.
Invictus man reveal movie by Hmm!
