Laura Berthier
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PLUMA DE QUETZAL

LATIN AMERICAN ARTS & CRAFTS

Freelance work
Client: Alice Michel
Brand: Pluma de Quetzal

Brand identity

 

With a radical contemporary approach, Pluma de Quetzal leads us in Latin America to discover unique pieces of Art and crafts. As a gallery and shop, the young brand dives us into a world of preciousness and elegance. Ethnic and chic jewelry coexist with exceptional pieces. Ceramic or basketry works, sculptures and jewelry celebrate a traditional know-how at the service of a contemporary design.

The brand sets out with a circular symbol : a Quetzal — sacred bird — is plaited around a ceramic and seems to protect it with its long feathers. The symbol is like a divine jewel, an ancient ornament, a lucky charm, a sign of preciousness. The branding with golden reflections transcends with solar shades. Chosen by Alice Michel, marked by the Quetzal’s leaf, these rare and unique items are sure to delight subtle connoisseurs and beautiful pieces lovers.