Laura Berthier
dessinbouteille.jpg

LA GUINGUETTE

VEUVE CLICQUOT PONSARDIN
EVENINGS THEMATICS ON-TRADE

Agency: Hmm!
Client: Veuve Clicquot Ponsardin

Creative Team: Laura Berthier, Lucie Coudurier, Émilie Inacio

Visual Identity, Illustration, Surface pattern design

 

La Guinguette evokes the french style and elegance with a touch of pop and a dash of eccentricity — elements which have been a part of Veuve Clicquot’s DNA for years.

Graphics elements for this thematic are a straw hat and a bicycle for four, which are associated with Veuve Clicquot‘s icons : a comet and an anchor, of course a Champagne’s bottle too.